Kason Kedersha
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Operator / Builder

I bridge the gap between operational friction and working software.

I combine product leadership, process redesign, and hands-on engineering to turn complicated business problems into automated, scalable systems.

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Kason Kedersha

Find the friction. Build the path. Help the change hold.

Zero-to-one builds

Built, Not Just Advised

Working systems built from the operational problem outward—designed, architected, and shipped with the people using them in mind.

01

Archivist

The Visual Lead Capture & Enrichment Engine

The friction
10 minutes of manual transcription per lead.
The architecture
A multimodal AI extraction pipeline and normalized Postgres entity graph that turns a photo into a CRM-ready lead in seconds.
Visit leadarchivist.com
02

Tract

The Geographic Routing Engine

The friction
Manual, multi-hour cross-referencing for direct mail targeting.
The architecture
An AI-queried database merging USPS APIs and census data for hyper-targeted 5-minute routing.
03

Conduit

The Automated GTM Pipeline

The friction
Fragmented manual lead scraping and disjointed sequencing.
The architecture
A zero-touch orchestration pipeline that natively handles search, enrichment, and Apollo API sequencing.
04

ClaimSpring

AI-Assisted Guided Reimbursement Workflow

The friction
A reimbursement process that leaves families sorting purchases, documentation, and eligibility by hand.
The architecture
An AI-assisted workflow that surfaces eligible purchases, organizes documentation, and guides families through a submission-ready checklist.
Visit claimspring.app
05

TD-LMS

Tech Data · Internal Training Automation Platform

The friction
New-hire training depended on paper sign-in sheets, manually created calendar invitations, disconnected assessment records, and administrative follow-up.
The architecture
Built a learning management system from scratch using SharePoint, PowerApps, and Office 365 integrations—automating course enrollment and invitations, capturing attendance and assessment scores, and giving employees self-service access to results, upcoming courses, materials, and rescheduling.

Owner-operated ventures

Systems tested in the real world.

Building software is one thing. Running the operation around it is another. These businesses put product decisions, customer acquisition, fulfillment, and financial outcomes under the same ownership.

01 / St Pete Local Spotlight

Local advertising operation

Founded and operated a cooperative direct-mail business connecting local companies with St. Petersburg homeowners. Scaled the operation to deliver 80,000+ mailers across 5+ zip codes, managing campaigns for 53 local advertisers. Built the internal operating system to handle everything from advertiser acquisition and territory planning to USPS routing and physical fulfillment.

stpetelocalspotlight.com

02 / Sunshine City Automation

Automation and systems practice

Founded an automation practice that helps small businesses identify operational friction and turn repetitive work into practical systems. Own the full engagement lifecycle—from discovery and process mapping through solution design, implementation, and adoption.

sunshinecityautomation.com

At enterprise scale

Enterprise Systems & Scale

01

Manta

Bidirectional RevOps Engine

Architected a closed-loop integration between HubSpot, Salesforce, and Apollo, automating inbound lead routing to BDR sequences and mirroring pipeline data for exact revenue reporting.

02

Centricity

Enterprise Claims Platform Rollout

Led the cross-functional rollout of a new claims operating system to 100 employees and achieved full adoption; separately designed a digital payout workflow that reduced manual effort by 90%.

03

Tech Data

Enterprise Systems Implementation

Supported major SAP and internal systems rollouts across requirements, testing, training, and post-launch support—helping identify, troubleshoot, and resolve 400+ system defects and enabling successful adoption across 700+ employees.

In their words

Endorsements

01

“He consistently bridges the gap between IT and business teams, designing scalable processes that lead to faster resolution times, greater collaboration, and better outcomes.”

Bob KilinskiSenior Business Leader, Centricity
02

“Kason was a key person in the project team, supervising and leading the transfer and improvement of the business processes in the new CRM system…”

Barbora DlapalovaSalesforce Architect & Senior Developer, CRM Implementation Partner
03

“Kason’s knowledge of the end to end business processes and expertise in training was a huge advantage to our project. He used his skills during the design phase, integration test cycle, training and end user readiness.”

Pascale Melona SossahTransformation Project Manager, Tech Data